Focus Group Transcription: A Market Research Method

Focus groups are a very useful research method a company can use to gain insight and feedback about the products and services they provide. Market research is aimed and able to obtain useful information about the participants of the group. The use of focus group transcription is to produce a written transcript of a focus group session for later use and easy access by the company running the group.

A focus group is typically recorded by using a video or audio recorder. Both audio and video files from the focus group session can be converted into a written account by transcription.

Discussion within the focus group is lead by a moderator. This moderator asks questions to participants that have been selected for the group. Participants will offer their opinions and observations freely for a specific brand or issue. The whole point is to get the truth, the whole truth and nothing but the truth; period.

The transcription of the audio or video file from a focus group is transcribed by using a professional service. Services that are provided online are available if you have an audio or video file of the focus group session. This file can be uploaded to a professional service once you have created an account. The company can then access the written information any time, which, when in text format, is much easier to go over, extract useful pieces of information and further their focus group research.

Businesses can gain a lot from focus groups, but even more from focus group transcription. They not only further their business goals, research and objectives, but they are also doing it for a very small price. The ability to hit ‘Ctrl/Command + F’ and search a document on your computer saves an incredible amount of time versus taking notes and trying to find specific bits of information in a video or audio file.